The Bahamas branch of the International Red Cross began its work in 1939 under the auspices of the British Red Cross. The Red Cross then turned its attention to training for disaster and emergency preparedness and providing food, clothing and other assistance to those in need.
Cay Marketing was hired by The Bahamas Red Cross for marketing over several projects spanning over 4 months with the Bahamas Red Cross Volunteer Recruitment Program Campaign initiatives. This included:
• READY with Red Cross
• Disaster Preparedness Obstacle Course
• Mental Health Month with BRCY
The goal was to drive traffic and increase volunteer sign ups as well as donations.
This was tracked and the client was happy with the results.